A Novel

Book - 2017
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A hilarious debut novel by a BuzzFeed culture writer about the difficulties of real life connection in the heart of New York City's tech world.

While Silicon Valley likes to think of itself as the epicenter of the tech universe, New York attracts its fair share of ambitious entrepreneurs determined to make their mark. Among them are Mack McAllister, the it-boy visionary of the moment trying to take his app to the next level; Isabel, a social media ninja working for him a bit too closely; and Katya, an ambitious Russian emigre journalist desperate for a scoop. When a scandal erupts in the lower Manhattan loft building where all three work, they quickly discover just how small a world the Big Apple's tech community can be. Doree Shafrir's debut is a sharp, hugely entertaining story of youth, ambition, love, money and technology's inability to hack human nature.

Publisher: New York : Little, Brown and Company, ©2017.
ISBN: 9780316360388
Characteristics: 295 pages ;,22 cm.


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Jun 23, 2018

Finished Startup this morning and agree that the abrupt ending seems to be a set up. Too bad we can't have it as a serial, a la Dickens. I also read read Sociable, purported to be a satire of the Buzzfeed type scene and thought it was awful. This one had engaging characters, seemed more relevant and was a great update for the #MeToo movement and takes us beyond the 'mainstream' (sadly) sexual harassment stories we see daily. I hope we do see that sequel. Or a movie. A tech startup movie with women in it? smh.

Feb 24, 2018

Not at all what I'd expected given reviews. I found it dull, lacking good character development and very much like a soap opera in the 21st century with predictable story lines. Couldn't say I'd recommend it if you like good storytelling as I do.

Feb 14, 2018

Anti-climactic, read like a journal.

Sep 22, 2017

I loved it!

Sep 11, 2017

A very entertaining, fast-paced read about startup culture. The ending was a bit abrupt, though.

Jul 11, 2017

I thoroughly enjoyed and recommend this book, which, fundamentally, is about how women are treated in the workplace. My female friends and I will often talk about how there is a baseline level of sexism in the workplace that simply just exists, and which you have to learn to brush off (anything from having your job mansplained to you; to varying degrees of sexual harassment). Start Up does an amazing job at highlighting how this everyday sexism is imbedded in workplace culture.

Shafrir is an adept and humorous writer, and you will not want to put the book down. My sole criticism is that I felt it could have been longer. Usually I applaud heavy handed editors who keep the story flowing - but in this case, there feels like there should be another 50 pages at the end of the book. I wasn't ready to say goodbye to characters like Katya and Sabrina, and feel like there was so much more that they had yet to do. Perhaps she's setting up a sequel? But I wanted more!

Jul 10, 2017

I'd never expected our culture and "tech letter-mashed" vernacular could generate such a nifty masterpiece.
The story gave me both (mild) thrill and (major) thoughts. TakeOff was a clever concept to mock the startup, so was for the plot.

It's about a world I've been trying to stay away, with both derision and envy. Like I'm the combination of Katya and Dan (btw his disguise was out of my grasp). I'm most empathetic towards Sabrina, and hope she'll also publish a literary novel of her experience. The characters may seem to be developed in a haste by their way of talking and thinking, pretty much the reflection of our everyday or like new products being pushed to the market. But I sense the depth and complexity beyond what a short volume can expose.
As the voice of our time, the book is felt two stars better than the time we live now.

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