Gen Z @ Work

Gen Z @ Work

How the Next Generation Is Transforming the Workplace

Book - 2017
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A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce--Generation Z--in this essential study, the first on the subject.They were born between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way--and employers need to understand the differences that set them apart. They're radically different than the Millennials, and yet no one seems to be talking about them--until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce. Based on the first national studies of Gen Z's workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today's leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.
Publisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, ©2017.
ISBN: 9780062475442
0062475444
Characteristics: 309 pages ;,24 cm
Additional Contributors: Stillman, Jonah - Author
Alternative Title: Gen Z at work

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TheresaAJ
Jul 18, 2017

David Stillman (Gen-X) and his son Jonah (Gen Z) explore the mindsets and traits of the generation just now entering the workforce after the Millennials (1980-1995). More pragmatic than the Millennials who were fed a steady diet of self-esteem, team work, and participation awards, this new generation is pragmatic and focused on results. The authors define 7 traits for this new group -- phigital (no line between the physical and digital worlds), hyper-custom, realistic, FOMO (fear of missing out), weconomists, DIY, and driven. As Warby Parker, the online glasses purveyor now opening brick-and-mortar stores said, "What we learned," explained Gilboa, "was that our customers had a relationship with our brand, not a particular channel. Our customer journey includes many touch points." The authors predict conflict between the Millennials and Gen Z when "DIY Gen Z shows up and doesn't immediately join in for a round of kumbaya." This book provides an interesting look at a workplace now includes 5 generations -- Traditionalists, Baby Boomers, Gen-X, Millennials, and Gen Z.

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